WRITING
Essays, case studies, and research notes on content systems, wellness, applied AI, and modern digital brands.
Content Strategy
The "Illiteracy" Crisis is Actually a Format Crisis: Writing is Now for Machines
Gen Z isn't just failing to read. They are rejecting your interface. Writing is still important — but not for other humans.
Product Development
The Validation-First Playbook: Why I Don't Write Backends Until Social Proof Forces Me To
As a developer who spent a decade in marketing, I've learned that writing code isn't the hard part anymore. Distribution is. Here's how I validate ideas before building anything.
Content Strategy
Why Anime-Based Wellness Content Is Blowing Up: What Marketers Can Learn From It
Anime is no longer just an aesthetic. It is a psychological delivery system reshaping digital wellness, Gen Z behavior, and content strategy.